Creating iOS apps begins with clarity about the target users, the app's purpose, and the problem the initial release must address. A thorough discovery phase helps outline the MVP scope, select an appropriate architecture, and skip features that seem impressive on paper but fail to enhance actual usage.

After the groundwork is in place, attention turns to UI behavior, performance, and stability across different iPhone models and iOS versions. Uniform navigation patterns, thoughtful state management, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after it hits the App Store.